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The Netherlands has eleven auctions where fresh seafish is landed on a weekly basis. Over the last years some clusters have been formed and alliances have been created. For example, a number of auctions have come together in United Fish Auctions. The northern auctions are also working on forming a cluster, making joint use of an electronic auction system. Friday morning is always the busiest morning in Dutch auctions.

The fish auction plays an intermediary role between the supplier and the purchaser. The fish auction makes room available where fish is unloaded, graded and stored in the display area. Each auction has a bidding room with an auction clock. The traders take seats in the bidding room. As soon as the auctioneer starts running the clock, purchasers in the benches can press on the required price. The price is running down until a trader bids.