Productschap vis

Specialised fish retail in the Netherlands has approximately 1,900 outlets, of which 1,200 are ambulant. This high share of the ambulant trade is typical for fish retailing. There are few branches in the sector, as less than 10% of the businesses has more than one site. However, there are companies that have an ambulant point of sale besides their shop.

In the supermarket channel there has been a strong increase in the interest in fresh fish, and although fish is a product that is difficult for supermarkets in terms of product and product treatment and sale, the market share has risen strongly. Sales in fish in the various sales channels has been divided as follows: 61% via supermarkets; 19% via ambulant trade and 17% via fishmongers.